In 2014 I managed the Sbelta Plus Facebook Page, a healthy nutricional supplements company. The goal of our strategy was linked Sbelta Plus with a healthy style of life.
Fan page quality level
After 9 months, I got increasing their community on Social Networks in more than 1.770 followers, improving their Fan page quality level up to 83 and an engagement rate higher than 15%.
On Social Media Advertisement, I created several campaigns with Facebook Ads, both to promote Facebook page and acquisition campaigns (getting leads and sales), using all the options of Facebook Pixel in the last ones, such as custom and lookalike audiences in order to improve the results.
These audiences allowed me to create retargeting campaigns that improved the results an 3%.
Besides, I created custom tags on Facebook, such as blog or online store, focused on creating a direct way with the qualified audience.