Boutique La Folie, a fashion shop based in Seville, needed a new website was in line with the exclusive fashion brands there were sold.
Therefore, we created a new website as well as a digital marketing strategy in order to achieve the goals.
As Online Marketing Manager, my fuctions were:
- UX and Web Design.
- Setting up and managing SEO On-page and Off-Page.
- Creating and managing Social Media and Digital Marketing Strategy.
- Setting up Key Performance Indicators (KPI’s).
- Web and Social Media Analytics.
- Managing different plugins, such as Twitter Cards, SEO by Yoast or Jetpack..
- Singing up the company in mainly local directories (Google My Business. Bing Maps, Yelp, Foursquare,..).
Position: Digital Marketing Manager